As a young adult, I constantly craved validation. Every time I looked in the mirror, all I could see were the flaws that made me feel less than everyone around me. So I tried to fill that void with the things of the world. I tried to numb my feelings with substances, I chased money and fame, in pursuit of feeling accepted... but it only left me feeling empty… and more lost than ever. Until one late night in 2023, I had a real encounter with Jesus... which would change the trajectory of my whole life. And as I began to grow in my faith, I started pruning the parts of my life that weren’t bearing good fruit. But there was one thing that remained deep down - I still had this desire to build a business. Except this time, I knew it had to glorify God. So in 2024, I created Sveto. The name comes from my Slovenian heritage, meaning holy. I started Sveto to represent what it means to be made new in Christ — to go against the world, to shine light in the dark, to be a voice for the lost and the broken, and to reach the people who are exactly where I used to be.

~Ian (Owner/Founder)